The CPG Scoop Podcast
The CPG Scoop Podcast
If you’re looking for a fun way to discover what’s new and next in CPG commerce and marketing, look no further than The CPG Scoop. Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.
Recent Episodes
Tony Fung, Director of Shopper Marketing & eCommerce, Bob Evans Farms
May 30, 2023
Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground. Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Ho…
Sam Nehme, Performance Lead at Mediacom
May 23, 2023
Sam Nehme, Performance Lead at Mediacom, joins Jennifer and Risa for a great conversation talking about the evolving state of commerce marketing. Sam chats about tapping into new and exciting ways to tap into data to improv…
Lee Dunbar - SVP, Head of Retail Media, Starcom
May 1, 2023
Risa & Jennifer welcome Lee Dunbar, SVP of Retail Media at Starcom. Lee talks about his experience tackling and troubleshooting retail media and commerce over the last decade with curiosity and humility. Lee looks at "effi…
Bob Waibel, Sr Director Commerce Marketing, Conagra Brands
April 10, 2023
Bob Waibel joins the CPG Scoop to chat all things Commerce Marketing with Risa and Jennifer. Bob chooses 'Evolving' to sum up the marketing landscape and the changes that it is undergoing. Bob, Risa, and Jennifer talk abou…
Drew Ingram - Director of Portfolio Media Strategy at Frito Lay / Pepsico
March 14, 2023
Drew Ingram from the Frito Lay Media Team joins Risa and Jennifer on the Scoop. The conversation covers a ton of ground---from discussion about balancing retail performance with brand goals, making magic while being efficie…
Suzanne Skop - Head of Agency Partnerships at Instacart
March 10, 2023
Suzanne Skop, Head of Agency Partnerships at Instacart, joins us for a great discussion about the latest growth and innovation within retail enablement and how that is transforming how shoppers navigate the online and offlin…
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About the Hosts
Risa Crandall
SVP CPG Strategy + Sales at Aki Technologies
As a very passionate, driven sales leader I have built my experience on driving sales for brands and which in turn builds revenue for the companies I work for. The experience I bring of technology, mobile, retail, consumer behavior and insights coupled with listening to clients needs and ideas gives us the path to build digital solutions that drive conversion and success.
Jennifer Silverberg
CEO of SmartCommerce
Experienced innovator with over 30 years of deep, international, cross-category experience creating brands that drive internal alignment, build external demand, and deliver profitable, sustainable growth.
Currently leading a team of nearly 100 exceptional, dedicated leaders who are making eCommerce faster and more fun for consumers, brands, and retailers.
Loves: challenging categories, disruptive startups, talented people, everything social (including media), data, listening, storytelling, FOCUS, and great ideas just waiting for insanely great marketing.