Elizabeth Pigg: Chief Communications Officer, That's it.

Elizabeth Pigg, originally from Chicago and now based in Los Angeles, boasts over two decades of leadership in digital-first marketing and communications. Throughout her career, she has made an impact on iconic brands such as Ben & Jerry’s, AXE and Lagunitas during her tenure at Edelman. Her extensive skill set encompasses marketing strategy, social media, eCommerce, and public relations, making her a versatile expert in navigating the dynamic marketing and communications landscape.

In 2020, Elizabeth joined That's it. as the Chief Marketing Officer, where she played a pivotal role in revitalizing the company’s eCommerce, advertising, influencer marketing, and social strategy. Transitioning in 2024 to the role of Chief Communications Officer, Elizabeth now oversees the complete communications ecosystem, leveraging her passion storytelling to deliver compelling and newsworthy narratives to a broader audience.

Outside of her professional endeavors, Elizabeth engages in diverse creative interests as a violist, vocalist, and voiceover artist. Elizabeth also serves on the Board of Directors for Angels Nest—an organization dedicated to supporting young adults aging out of foster care.

Our favorite takeaways from this episode with Elizabeth:

• People are using Tiktok as a search engine now to hear honest opinions from influencers and "de-influencers". 
• CPG brands need to be transparent on all sides of the industry. 
• Looking at the big picture of 2024, it will be a crazy year of AI reaching its tipping point at the same time as the election.